Since 2010 TOILETPAPER magazine has brought visual culture to us in the form of print. Its eye-catching, image-driven designs have brought life to shelves around the world – and our social media accounts. Now the biannual magazine can be experienced in a completely new way, through their largest immersive exhibition to date.
Located at the Nita Mukesh Ambani Cultural Centre in the heart of Mumbai, India, ‘Run as slow as you can’ is TOILETPAPER’s latest creation. Visitors will “step into the magical world of hyperrealist, absurdist installations and images” (the exhibition website notes) – a world created by Italian contemporary artist Maurice Cattelan and photographer Pierpaolo Ferrari.
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As noted by the Cultural Centre, “[the exhibition] mulls over the daily dualities of modern existence with four distinct chapters, using photography, design and architecture to take a closer, critical look at the homes we inhabit, the objects we own, and the people that surround us – all with a delicious dose of irony! Besides offering food for thought, the set-up brings you a whole lot of Insta-worthy frames with crazy pops of colour and fascinating elements.”
Spread across four stories within the Centre, TOILETPAPER’s first ever display in India is an expanded presentation of their printed form – pushing their surreal and oversaturated universe into the physical world. Amongst the highly stimulating objects, optical illusions, graphical pieces and blurred realities, the exhibition’s core purpose delves deeper into our daily lives. It takes “pop-culture inspired parallel universes of edgy and provocative visuals that investigate our current reality of hyperconsumption,” the Centre website notes.
TOILETPAPER magazine’s latest exhibition ‘Run As Slow As You Can’ is currently running at The Nita Mukesh Ambani Cultural Centre in Mumbai, India. It opened on July 22nd 2023 and will run until October 22nd, 2023. You can buy tickets here or follow the links below.