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Scandinavian MIND issue three enters the metaverse

Sweden’s own Scandinavian MIND is a “magazine and a platform covering the intersection of lifestyle and technology,” the publication notes on their website. “We believe that convergence of different fields is the way forward for technology, fashion, design, mobility, entertainment, gaming, and other industries.” On a mission to highlight people, projects, places and products that impact the world in a positive way, Scandinavian MIND is a driving force that combines engaging storytelling through a selection of written and multimedia methods – photography, film and audio to name a few.

© Scandinavian MIND issue 3

The Swedish independent magazine retailer Papercut notes that issue three aims to “test the water of the metaverse, to find out what makes it human.” It features a range of stories from meeting virtual fashion leaders, pioneering Nordic fashion-tech startups to digital make-up artistry. It also includes its usual combination of lifestyle and technology, driven by its tactile print edition. Papercut also discusses the two available covers for issue three, featuring Nora Bavey and Kerry Murphy. “One of two covers features NORA BAVEY, the general partner at Unconventional Ventures, a niche investment entity run by under-represented founders; i.e. women, LGBTQ+ and BIPOC. We met with Nora to talk about her personal mission of shining a light on venture capital’s huge challenge with homogeneity. The other cover portrays an avatar version of KERRY MURPHY, founder and CEO of digital fashion house The Fabricant. Even though The Fabricant has been leading the way for direct-to-avatar fashion, Kerry has bigger plans. He wants to create a completely new digital fashion industry.”

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© Scandinavian MIND issue 3

Scandinavian MIND adds, “the issue features two major fashion specials. One covers the ins and outs of the digital fashion industry. We’ve spoken with global leading-edge designers, brands, and platforms that are paving the way for a fashionable virtual life. The other special has two feet firmly planted in the physical world. It highlights Nordic fashion-tech startups, from 3D printed shoes to large-scale recycling facilities and initiatives forests into raw materials. Other interview include Jesper Kouthoofd (Teenage Engineering), Ervin Latimer (Latimmier) Nanna and Simon Wick ((di)vision), Gala Marija Vrbanic (Tribute Brand), Karinna Grant and Marjori Hernandez (The Dematerialised), Lotta Kopra (Spinnova), Mikael and Mahiar Afrooz (Roya Edition), and many others.”

Scandinavian MIND continues their “quest for a better world” on their podcast. Recent episodes include topics such as playing AI tennis, Q&A with H&M and insights into the startup scene in Reykjavik, Iceland. You can listen to season 3 on Spotify here. You can also visit their website here.

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